Princeton Search Group, a specialised executive search firm based across 14 locations in the USA, had spent two years and considerable budget trying to distil the “essence” of the organisation, but to no avail. Because of the complex nature of the business and the fact that many of the offices operated very differently from each other, the company faced huge challenges in articulating its business in a consistent and coherent way.

Hubbub worked on this communications and marketing issue and after four weeks was able to deliver a new articulation to the client so that everyone in the organisation could explain the Princeton story in a few short paragraphs.

The new articulation received great acceptance within the organisation, and the CEO was delighted that Hubbub was able to achieve what no one else could do, particularly given that Hubbub did it in a fraction of the time and at a fraction of the cost. Result.

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