Examples of how it’s done

We all know that things which are different stand out. Remember the last time you went to a function or gathering dressed a bit too casually while everyone else wore a suit? We immediately notice things that are out of the ordinary or unexpected, and push everything else in to the background. Our brains are designed this way because we can’t pay attention to everything at once. Our attention is very selective.

Most companies spend their marketing budgets on apparently “creative” campaigns which actually make them look the same as everyone else. That’s a shame, because if you are prepared to be very different, you can create the kind of excitement and buzz which will drive sales.

It doesn’t matter what line of business you are in, or how you measure success. The principles remain the same. Click on a news article or case study below to see how it’s done!

    Close Up Of A Businessman Analyzing Graph On Digital Tablet
    30/08/2005
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    International franchisor accelerates sales efforts

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    Award-winning executive search organisation MRI Network Worldwide is expanding its franchise sales efforts. The company, recently purchased by a consortium of venture capitalists, has set healthy growth targets and plans to strengthen its presence in countries where its market share is likely to grow. Part of an impressive global network of franchises spanning over 35 [...]
    Businessman touching financial dashboard with key performance indicators
    17/04/2005
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    Global software firm appoints Hubbub

    Mark Sinclair Founder
    A world leader in specialised software has appointed Hubbub as its virtual marketing, PR and communications team. WebHost Automation, a top three company providing highly complex software for webhosting companies around the globe decided to outsource key marketing and business development functions to the experts at Hubbub. Managing Director and COO Mark Hall said, “We [...]
    Vintage television with rustic wood wall and static screen in black and white.
    21/10/2004
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    Broadband TV to deliver valuable PR and marketing know how direct to your desktop…

    Mark Sinclair Founder
    Hubbub is excited to announce the development of SNAP! TV, a broadband TV channel dedicated to helping small business owners and entrepreneurs who are confused or frustrated about marketing and PR to make the right decisions. With more than half of the population in the UK now accessing the internet on a regular basis – [...]
    news-sample-image-3-347x201px
    03/10/2004
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    How to steal the show at an industry event… before anyone even turns up!

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    For the smaller player with an exciting new product or service to promote, key industry events can represent a huge opportunity but also a budgetary nightmare. For any important event you can guarantee that your competitors will be there in force with big stands, huge sales teams and looking highly professional. If you don’t have [...]
    news-sample-image-2-347x201px
    25/06/2004
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    How to achieve the year’s sales figures in six weeks

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    For companies focused on increasing key sales metrics by even a few percentage points, it’s easy to get locked into increasing profitability on a linear scale. However, if this approach is applied too dogmatically, one can lose sight of larger opportunities to achieve spectacular growth very quickly. Working with Webhost Automation, Hubbub was able to [...]
    Businessman touching financial dashboard with key performance indicators
    08/06/2004
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    Hubbub media team grows…

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    The Hubbub media team has been strengthened further by the recent addition of PR and media specialist, David Chandler. David brings additional experience and a fresh perspective to the team, and after only a few weeks at Hubbub is already driving results for key clients. David has worked for BUPA, and more recently for the [...]
    nz-house-resized
    01/11/2003
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    Government throws some light on the subject

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    A campaign conceived and managed by Hubbub for the New Zealand government has achieved major attention within the industry. The New Zealand Now campaign, which was launched by Hubbub in London in October 2005, was reported on the front page of PR Week. The publication, which goes out to PR and marketing professionals each week, [...]
    news-sample-image-2-347x201px
    01/06/2003
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    Hubbub conducts industry review for professional services company

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    Hubbub has just completed a major industry review project for a global professional services company. The study’s findings will help boost our client’s sales. Taking only six weeks to complete, we worked very closely with a talented specialist research consultant who designed the research process and signed off the final report. Hubbub was responsible for [...]
    Silver back gorilla looking alert and menacing against a natural background
    29/09/2002
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    Gorilla in Bristol raises eyebrows

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    A gorilla on the loose in Bristol raised some eyebrows, including with local and national media. The ‘gorilla tactics’ were all part of a carefully orchestrated campaign for the the Dian Fossey Gorilla Fund. The campaign showed how it is possible to generate high levels of local and national media interest with the likes of [...]
    Search button on virtual screen pressed with finger
    18/01/2002
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    The search is finally over for consulting firm

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    Princeton Search Group, a specialised executive search firm based across 14 locations in the USA, had spent two years and considerable budget trying to distil the “essence” of the organisation, but to no avail. Because of the complex nature of the business and the fact that many of the offices operated very differently from each [...]
    Close Up Of A Businessman Analyzing Graph On Digital Tablet
    26/04/2001
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    Businessman gets his teeth into the market

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    An orthodontic surgeon based in London’s prestigious Harley Street area was struggling to grow his practice at a satisfactory rate. Hubbub identified that the potential for growth lay in motivating dentists to refer more business to the specialist. A series of highly targeted sales presentations were planned and scripted, and visuals created. The events, managed [...]
    Unique aerial long exposure shot of the centre of the Leeds skyline at night. The photo shows from the centre looking westt. Much of this area has been redeveloped and is now populated with new restaurants, hotels, bars, shops and apartments.
    12/03/2001
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    Experimental media client enters Hubbub stable

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    A London-based experimental media organisation has appointed Hubbub as its PR and promotional partner. Spungo, an award-winning international media hothouse, is on the verge of expanding its activities into Europe and further afield, and has sought the professional advice of Hubbub in a number of critical areas. Hubbub managing director Mark Sinclair noted: “We have [...]