The Business Start-Up Exhibition, the leading UK event for business start-ups, entrepreneurs and small business, had reached a natural plateau and was struggling to grow further. The organisers wanted to significantly increase foot traffic and boost exhibition sales.
Hubbub developed and managed an integrated promotional strategy, which included involvement of celebrities including Sir Alan Sugar and Sir John Harvey Jones, development of a completely new articulation for the event, monitoring of return on investment on a daily basis to adjust the campaign day-by-day and ensure best results.
This lead to the most successful Business Start-Up Exhibition ever, with five times as many attendees as the previous show, record numbers of exhibitors and forward bookings for the next event. Good show.